First, let's start with a brief glossary: rank: a generic term used to describe relative authority or placement with a search engine. If you have a higher/better rank, you will appear closer to the top of the first page on search engines. juice: the amount of a bump an inbound link will give your site. No one knows the actual numbers involved in the formulas the search engines use to determine search rankings, so people in the biz talk about relative juice associated with links and linking strategies.
