Earlier this year I purchased a book of (non-alcohol-related) packaging design studies from a New York design company, R.Bird. This collection of studies inspired me to collect the various research that we have done about the various aspects of wine branding, packaging, web design, etc. into one place. We wanted to share this research in hopes that it will help anyone who is starting a new winery or considering a rebrand/repositioning of their existing winery.

Winery Naming

Naming needs to be play a large role in the thought process of anyone who is starting up a new winery. The winery’s name should capture the imagination and connect with the customers it wants to reach.
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Is the BC Wine Industry Heading to Disaster?

That is the headline of the scandalous-sounding article from Wine Access Magazine’s online portal. But is it really so dire? And how can a winery strengthen their business against such perils? Let’s explore, shall we.
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Everyone who has started a new business runs into this question in one form or another:

How do I make my business distinctive and attractive to customers?

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Wine label design is something that we’ve been interested in for a long time now. We’ve recently embarked on our first wine label design project and so we’ve been doing a bit of research. I wanted to share with you some of the better wine label designs that I’ve found recently.
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One of our target markets is the wine industry. The wine industry typically values good design – everything from their branding, labels, and print advertising all the way to their choices of interior design and architecture are often of a high quality. However, we feel that the BC wine industry has some catch-up work to do when it comes to the quality of their website designs.
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