In preparation for hosting tonight’s #BCWineChat on Twitter, I’ve prepared a list of emerging wine packaging trends for those who might not be familiar with them.
A twist-off, resealable wine cork, which doesn’t need a corkscrew, is set to be brought to market soon. More Info
Paper wraps around each bottle. Not a new idea, but we’ve seen some interesting twists on them lately. The additional canvas that a full wrap affords can be utilized to achieve differentiation on a shelf. More Info or Here
Thinner, “Eco” Glass
Thinner glass = cheaper to purchase, cheaper to ship. But can the industry get past the percepiton that icon wines must come in think, heavy bottles? More Info
Very intricate details in knock-outs and die-cuts that weren’t possible with older, offset printers.
Expensive as hell, but a truly unique look and a tactile experience like no other. Probably only an option for very expensive bottles. More Info
New Types of Cases, Especially for Smaller Quantities
Cans, Especially for Sparkling Wines
Single-servings of sparkling wines, in aluminum cans. More Info
New Label Materials
The GreenBottle for wine consists of a fully recyclable or compostable paper casing. The same shape as a standard wine bottle, it contains a plastic neck piece and foiled plastic liner, comparable to those used in bag-in-box wines, a format that consumers are familiar with. More Info
A bottle of wine separated into four stemless wine glasses. Each glass contains 187ml of wine and a 4-pack has the same volume, 750 ml, as a traditional bottle of wine. More Info
Resealable Bottles (Pop Tops)
Much more common in the worlds of beer & cider, but starting to show up more frequently in wine… especially in the Prosecco category. More Info
Checking in On Slightly Older Trends:
These trends have been popularized in the past few years. How have they held up since then? Will they be sticking around?
Gets cheaper & cheaper every year. More Info