Fat Tug IPA

Fat Tug IPA, from Driftwood Brewing

Much has been said about Driftwood Brewing‘s Fat Tug IPA. It’s considered by many to be the most popular IPA in the IPA-loving province of British Columbia (and it certainly has the awards to back that up.)

But there’s a bit of a dark side to this beer. (Ask anyone who’s woken up after a night of sessioning it.) You have to proceed with caution; it sneaks up on you.

So how did we approach redesigning such an iconic beer? By going fully epic with the artwork! A wrap-around scene with an oceanic narrative, a die-cut shape, and a knock out… (On a beer label? Not something you see everyday!)

Fat Tug IPA, from Driftwood Brewing

Fat Tug IPA, from Driftwood Brewing

Fat Tug IPA, from Driftwood Brewing

Fat Tug IPA, from Driftwood Brewing

Fat Tug IPA, from Driftwood Brewing

Fat Tug IPA, from Driftwood Brewing

Fat Tug IPA, from Driftwood Brewing

Poster Design:

Poster design for Driftwood's Fat Tug IPA.

Print Ad Design:

Fat Tug Print Ad

 

Recognition:

 

Additional Work:

Check out the other craft beer packaging designs that we’ve created for Driftwood Brewery:

Core Brands:

New Growth Pale AleWhite Bark WitbierFarmhand Saison, for Driftwood BreweryCrooked Coast Altbier, for Driftwood BreweryEntangled Hopfenweisse

 

Seasonal Releases:

Sartori Harvest IPAPilsner DoehnelRaised By Wolves Wild IPA, for Driftwood BreweryBlackstone Porter, for Driftwood BreweryOld Cellar Dweller Barleywine Son of the Morning Twenty Pounder Double IPA, for Driftwood Brewery Drawn to Light Abbey Ale Naughty Hildegard ESB, for Driftwood Brewery Cry Me A River Gose, for Driftwood Brewery Clodhopper Local Malt Belgian Dubbel

 

Bird of Prey Series (Sour Beers):

Obscuritas Dark SourDe Auras Wheat Sour Latus Sour Ale Venatrix Frambroise

Fat Tug IPA, for Driftwood Brewery