Fat Tug IPA

Fat Tug IPA, from Driftwood Brewing

Much has been said about Driftwood Brewing‘s Fat Tug IPA. It’s considered by many to be the most popular IPA in the IPA-loving province of British Columbia (and it certainly has the awards to back that up.)

But there’s a bit of a dark side to this beer. Ask anyone who’s woken up after a night of sessioning it. You have to proceed with caution: it sneaks up on you.

So how did we approach redesigning such an iconic beer? By going fully epic with the artwork! A wrap-around scene with an oceanic narrative, a die-cut shape, and a knock out… (On a beer label? Not something you see everyday!)

Fat Tug IPA, from Driftwood Brewing

Fat Tug IPA, from Driftwood Brewing

Fat Tug IPA, from Driftwood Brewing

Fat Tug IPA, from Driftwood Brewing

Fat Tug IPA, from Driftwood Brewing

Fat Tug IPA, from Driftwood Brewing

Fat Tug IPA, from Driftwood Brewing

Poster Design:

Poster design for Driftwood's Fat Tug IPA.

Print Ad Design:

Fat Tug Print Ad

 

Recognition:

 

ADDITIONAL WORK:

Check out the other craft beer packaging designs that we’ve created for Driftwood Brewery:

Core Brands:

New Growth Pale Ale for Driftwood Brewery

White Bark Witbier for Driftwood Brewery

Farmhand Saison for Driftwood Brewery

Crooked Coast Altbier for Driftwood Brewery

Entangled Hopfenweisse for Driftwood Brewery

Arcus Pilsner for Driftwood Brewery

Naughty Hildegard ESB for Driftwood Brewery

Seasonal Releases:

Sartori Harvest IPA for Driftwood Brewery

Pilsner Doehnel for Driftwood Brewery

Raised by Wolves Wild IPA for Driftwood Brewery

Black Stone for Driftwood Brewery

Old Cellar Dweller Barleywine for Driftwood Brewery

Son of Morning Strong Golden Ale for Driftwood Brewery

Twenty Pounder Double IPA for Driftwood Brewery

Drawn to the Light for Driftwood Brewery

Cry Me a River Gose for Driftwood Brewery

Clodhopper for Driftwood Brewery

Last Aurochs Weizenbock for Driftwood Brewery

Limb From Limb RyePA for Driftwood Brewery

Oumuamua Milk Stout for Driftwood Brewery

Goldynwell Folköl for Driftwood Brewery

Bird of Prey Series (Sour Beers):

Obscuritas Dark Sour for Driftwood Brewery

De Auras for Driftwood Brewery

Latus Sour Ale for Driftwood Brewery

Venatrix Framboise for Driftwood Brewery

Belle Royale for Driftwood Brewery

Windcatcher Anniversary Ale for Driftwood Brewery

Fat Tug IPA, for Driftwood Brewery