Oliver Twist Estate Winery was purchased in 2012 by Gina and Trevor Mitchell. They brought us in to revamp the brand of the winery and give their packaging a major overhaul.
Gina and Trevor also own a custom autobody shop that specializes in hot rods and rat rods. (Seriously… they make some smoking… hot… cars!!!)
Their love of hot rod culture and aesthetics inspired the new branding and wine labels.
Their main tier of wines features a shiny, custom calligraphic logo and colours so bright and vibrant that it’s physically impossible to miss them on a shelf!
The reserve tier is more restrained: black and copper foil on black labels emphasize the premium nature of these wines.