Red 8 Rum

Red 8 Rum, for Steam Devil Spirits

For Steam Devil Spirits, a new distillery on the shores of Lake Michigan in Traverse City, we designed a label that showcases the local landmark “Red 8” buoy – not just the namesake of this silver rum, but the location around which wild yeast was collected from the air and used in the rum’s fermentation process.

Red 8 Rum, for Steam Devil Spirits

From a distance, the number ‘8’ jumps off the label with its bold graphic treatment, vibrant red-on-blue palette, and a scalloped dieline whose top and bottom edges are broken by the oversized figure. Coming in closer, our attention is drawn to another red echo: the buoy afloat on the vast blue lake, its meticulously rendered linework contrasting with the sleek ‘8’.

Red 8 Rum, for Steam Devil Spirits

The scene evokes the beautiful and eerie atmosphere surrounding one of the Great Lakes’ infamous steam devils. Accents of silver foil and subtle embossing combine with the design’s fine detailing to create a luxurious tactile finish.

Red 8 Rum, for Steam Devil Spirits

Red 8 Rum, for Steam Devil Spirits

Red 8 Rum, for Steam Devil Spirits

Red 8 Rum, for Steam Devil Spirits

Red 8 Rum, for Steam Devil Spirits

Red 8 Rum, for Steam Devil Spirits

Red 8 Rum, for Steam Devil Spirits

Recognition:

Red 8 Rum, for Steam Devil Spirits