Saturna Island Winery

Logo for Saturna Island Winery, the shape of the island makes up the canopy of an Arbutus tree and the trunk of the tree resembles a capital S

Saturna Island Family Estate Winery is unique within the "Wine Islands" region of British Columbia. There aren't very many wineries that count boaters and seaplane tours as a large part of their tasting room traffic. The winery's location – tucked away on one of the further Gulf Islands – means that they're not on the typical Vancouver Island wine route. They wanted a new look across their entire brand that would help emphasize their unique, pristine location and encourage the tourism angle of their operation.

A lineup of seven wine bottles with clean, modern label designs that feature a bright logo and thin, modern white text on a black background

Hired Guns Creative provided the winery with an updated brand, label design, and website design. The new look is fresh, modern, and coastal, all while still respecting the heritage of the brand.

The Saturna Island Winery tasting room lit up at dusk with a faint sunset in the distance
A before and after comparison of the Saturna Island Winery label designs. The old design looks home-made while the new label looks fresh, modern, and professional