Tofino Kombucha

Branding & packaging design for Tofino Kombucha

For Tofino Kombucha, we developed an eye-catching new brand that speaks the clean, minimal language of health drinks, while evoking the famous seaside town of Tofino, BC.

Branding & packaging design for Tofino Kombucha

We decided to make the lighthouse our central theme, illustrating its iconic silhouette in a bold, simple geometric style. To complement the brandmark, we designed custom typography with sharp, modern sans-serif letterforms, its first “O” playfully echoing and abstracting the lighthouse and its stripes, and standing tall above the other letters.

Branding & packaging design for Tofino Kombucha

On the bottles, we used clearspace labels to our advantage, leaving negative space for the colourful kombucha to act as the light – even shining when backlit. We chose simple, minimal colour palettes in white-plus-one-colour to emphasize the drink’s delicious appearance, favouring combinations that feel bright and happy.

Branding & packaging design for Tofino Kombucha

The angular cuts on the capstrap and the white “flavour” bar on the front label make subtle allusion to the lighthouse stripe motif, providing the bottle’s clean and open design with an elegant finishing touch.

Branding & packaging design for Tofino Kombucha

Branding & packaging design for Tofino Kombucha

Recognition:

Tofino Kombucha