The Turyk family has a long history of summers at Vancouver Island’s Shawnigan Lake. In the fall of 2009 they became aware of a small vineyard and winery for sale in the nearby in the South Cowichan Valley. Translated from the local Coast Salish dialect, Cowichan means “warm land” and it’s a unique terroir for growing promising new grape varietals. With a 40-year history in BC’s fishing industry, proprietors Tim and Colleen Turyk felt ready for a new challenge.
In memory of Tim’s mother Marjorie – who summered as a child at Shawnigan and subsequently introduced her family to the lake and the Cowichan Valley – Tim and Colleen settled on her maiden name Unsworth, to showcase their wine. The beautiful property with the old farmhouse reinforced their vision of a sustainably managed vineyard and quality focused winery complemented by a small restaurant serving natural, local food.
Hired Guns Creative helped the Turyk family with the naming of the winery, branding, wine label design, website design, print design, and signage design. The labels feature silver foil, subtle embossed details, and a die-cut shape that is carried throughout the winery’s marketing materials.