The Wayward Order

For the Wayward Order line, we were tasked with developing a label shell that evokes 19th Century apothecary while standing out with iconic design and a strong focal point.

The Wayward Order

To allow for an expandable product line, we developed a custom font with playful letterforms, thin strokes, and eye-catching organic serifs that create a subtle visual rhyme with the illustration’s horns, hooves and tailored shoes. With these letters, rubber stamps were created for each individual flavour; batch and ABV information is written by hand on every label. For the final touch, a beautiful dark wooden bar-top is sealed with ruffle-edged cap-strap and neckband.

The Wayward Order

The Wayward Order

The Wayward Order

Type specimen for the Wayward Order typeface:

Custom Typography Designed for The Wayward Order

 

Recognition:

 

Related Work:

Have a look at the other custom craft spirits packaging that we designed for Wayward Distillation House:

Unruly Vodka

The Wayward Order