Cry Me A River Gose

For our rebrand of Driftwood Brewery’s Gose – a rare style of wheat beer originally brewed with the slightly salty water of its namesake river in Germany – we developed a narrative based on the Nixes of German folklore, river-sprites who would lure sailors to their death with beautiful song. We illustrated our water spirit with a spectral purple complexion, emerging moonlit from the deep, dark waters that conceal her wicked grin. Her sinister aspect creates narrative tension as she wades under her dramatic counterpart, the mournful title: Cry Me a River.

Cry Me A River Gose, for Driftwood Brewery

For our spirit’s song, we wrote lyrics in dactylic verse, with the watery feel of lullabies and sea shanties, quickening to a fatal finale.

Hear my cries through the mist, gentle sailor,
That your skiff may be tethered unto.
Though the moonlight is pale, and I paler,
In the black river, brack with my tears,
Let my song reach your ears,
Let me reach my availer,
That tomorrow the cries are for you.

Cry Me A River Gose, for Driftwood Brewery

Cry Me A River Gose, for Driftwood Brewery

Cry Me A River Gose, for Driftwood Brewery

Cry Me A River Gose, for Driftwood Brewery

Cry Me A River Gose, for Driftwood Brewery

Cry Me A River Gose, for Driftwood Brewery

Cry Me A River Gose, for Driftwood Brewery

Cry Me A River Gose, for Driftwood Brewery

 

Recognition:

 

ADDITIONAL WORK:

Check out the other craft beer packaging designs that we’ve created for Driftwood Brewery:

Core Brands:

New Growth Pale Ale for Driftwood Brewery

White Bark Witbier for Driftwood Brewery

Farmhand Saison for Driftwood Brewery

Fat Tug IPA for Driftwood Brewery

Crooked Coast Altbier for Driftwood Brewery

Entangled Hopfenweisse for Driftwood Brewery

Arcus Pilsner for Driftwood Brewery

Naughty Hildegard ESB for Driftwood Brewery

Seasonal Releases:

Sartori Harvest IPA for Driftwood Brewery

Pilsner Doehnel for Driftwood Brewery

Raised by Wolves Wild IPA for Driftwood Brewery

Black Stone for Driftwood Brewery

Old Cellar Dweller Barleywine for Driftwood Brewery

Son of Morning Strong Golden Ale for Driftwood Brewery

Twenty Pounder Double IPA for Driftwood Brewery

Drawn to the Light for Driftwood Brewery

Clodhopper for Driftwood Brewery

Last Aurochs Weizenbock for Driftwood Brewery

Limb From Limb RyePA for Driftwood Brewery

Oumuamua Milk Stout for Driftwood Brewery

Goldynwell Folköl for Driftwood Brewery

Bird of Prey Series (Sour Beers):

Obscuritas Dark Sour for Driftwood Brewery

De Auras for Driftwood Brewery

Latus Sour Ale for Driftwood Brewery

Venatrix Framboise for Driftwood Brewery

Belle Royale for Driftwood Brewery

Windcatcher Anniversary Ale for Driftwood Brewery

Cry Me A River Gose, for Driftwood Brewery