Driftwood Brewery‘s eponymous “Driftwood Ale” has grown up and been replaced by New Growth Pale Ale, a true BC session ale made with 100% BC Hops. The new packaging design pays homage to the original label while emphasizing the vitality of the local ingredients and the brewery’s outlook on the future.
We provided the product naming, branding, and label design for this tasty, sessionable BC beer.
- Packaging Inspiration
- Packaging of the World
- The Dieline
- Finalist in the Packaging Design category of the 2014 Redgees (Canadian Regional Design Awards)
Check out the other craft beer packaging designs that we’ve created for Driftwood Brewery:
Bird of Prey Series (Sour Beers):