Old Abbey Ales

Based in Abbotsford BC, Old Abbey Ales has been crafting exceptional award-winning craft beer since 2013. Sourcing fresh local ingredients, they take pride in the farmers and economy of the area. Old Abbey came to us requesting an update to their current branding, something familiar while fresh and full of personality. Our challenges included incorporating their traditional logo and moving seven of their core beers over from bottles to printed cans.

The can design is anchored with a silver and black "x" that pulls the eye towards the central logo. This frame provides a contrasting base for the branding and a detailed structure to unite all the products on the shelf.

Custom calligraphic typography incorporates a unique style to each beer, balancing a nod to fringe sub-cultures and the rustic craft of Old Abbey's Ales. The Blackletter style calls back to the English Ale roots of Old Abbey and stands out against the competition with the addition of contemporary ligatures. Bold colours back the product names differentiating the beer styles and give each product personality.