Sellout Hard Seltzer

In 2021 Longwood Brewery decided to get into the hard seltzer game. As many craft breweries do, they opted to create a new brand from scratch.

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We suggested a gutsy name for the brand. It’s cheeky, shameless… brash.

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The can designs needed to live up to the name. Basic white cans with a slice of fruit weren’t going to cut it for a brand with such brazen positioning.

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Sellout carves out new visual territory: ancient bleached white marble statues transformed into something ridiculous and visually stimulating.

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