Serpent Cider

Branding for Serpent Cider, with custom black-letter for the name and decorative filagree.

Serpent Cider is a craft apple cider product from British Columbia’s Okanagan Valley. The packaging features a wrap-around silk-screened label design that references Ogopogo, a cryptid lake monster reported to live in Okanagan Lake. It was designed to lure craft beer drinkers into trying something a bit outside of their typical purview.

Eight different rotations of a decorated apple cider bottle that shows a lake monster wrapping around the bottle and looking up at a red apple.
Animated rotation of an apple cider bottle showing the Ogopogo lake monster about to devour a juicy, red apple.
Close-up detail of the Serpent Cider bottle showing the lake monster Ogopogo's head as it reaches for a red apple.
Close-up detail of the Serpent Cider bottle showing a gleaming, delicious red apple.
Close-up detail of the Serpent Cider bottle showing the lake monster Ogopogo's head as it reaches for a red apple.
A small detail of the Serpent Cider bottle design, where a fish is attempting to eat a small red apple that is growing from the lake monster's tail.
Branding and Packaging Design for Serpent Cider