Tugwell Creek

 
Logo for Tugwell Creek Honey Farm and Meadery, a clever design that features the abdomen and stinger of a bee made to look like a wine glass.
 

Hired Guns Creative was brought in to create a new brand and label design for Tugwell Creek Honey Farm & Meadery, the oldest honey farm and meadery on Vancouver Island. Dissatisfied with their old labels, the team at Tugwell Creek wanted a design that more accurately reflected their operation, philosophy, and products.

The end result is a clever, versatile identity that positions them very firmly as a wine competitor, yet distinctly apart from wineries; and a bright, vivid label that has substantially increased their shelf presence in wine shops.

Mead label design featuring a modern geometric background made up of multiple overlapping hexagons in shades of yellow and orange.

“The new labels have brought a change in consumer perception to our products. They seem more open to trying something different because the labels look so good. We get lots of comments on them!”

~ Dana LeComte, Owner, Tugwell Creek Honey Farm & Meadery

Close-up photo of a mead label with a tagline that reads FROM BEE TO BOTTLE written in gold foil letters.
Details from a mead label that show the company's clever logo design in gold foil on a black hexagon background.
Close up details of a mead label showing the custom letters designed for their logo
A close-up of Tugwell Creek's mead label showing their logo that looks like a bee stinger on a background of yellow and orange overlapping hexagons
A macro photo of a gold foil logo that's part of Tugwell Creek's mead label design, showing the textures of the label paper and the foil stamp.