Unsworth Vineyards

The Turyk family has a long history of summers at Vancouver Island’s Shawnigan Lake. In the fall of 2009 they became aware of a small vineyard and winery for sale in the nearby in the South Cowichan Valley. Translated from the local Coast Salish dialect, Cowichan means “warm land” and it’s a unique terroir for growing promising new grape varietals. With a 40-year history in BC’s fishing industry, proprietors Tim and Colleen Turyk felt ready for a new challenge.

Three elegant wine bottles with black and white labels that are timeless, classic, and refined.

In memory of Tim’s mother Marjorie – who summered as a child at Shawnigan and subsequently introduced her family to the lake and the Cowichan Valley – Tim and Colleen settled on her maiden name Unsworth, to showcase their wine. The beautiful property with the old farmhouse reinforced their vision of a sustainably managed vineyard and quality focused winery complemented by a small restaurant serving natural, local food.

Two elegant bottles of wine on a tasting bar with four half-full glasses of red wine lined up in the background.

Hired Guns Creative helped the Turyk family with the naming of the winery, branding, wine label design, website design, print design, and signage design. The labels feature silver foil, subtle embossed details, and a die-cut shape that is carried throughout the winery’s marketing materials.

Close-up photo of an elegant black and white wine label where the reflection of the label can be seen in a second wine bottle.

A close-up photo of an elegant black and white wine label with silver foil details on the letters and four blind-embossed decorative half-moon shapes in a row.

Branding and Packaging Design for Unsworth Vineyards