45 North Vineyard & Winery

For the design of 45 North’s new lineup of canned ciders, we used insight into their target audience to develop a concept that would resonate: we decided to approach the labels as if they were show posters for headlining acts at the same music festival. This approach would yield highly individualized products, a brand architecture more common in the world of craft beer; our experience in this market let us move forward with confidence that the lineup would hold together as a family.

Series of Craft Cider can designs for 45 North Vineyard & Winery

With this in mind, we developed a minimal design frame, leaving room for top-to-bottom illustration interacting with large custom typography. We focused on creating fun, playful artwork, all designed to flavour, representing the style of cider either metaphorically or abstractly.

45 RPM Semi-Sweet Cider illustrates a tree trunk made into a turntable, its rings playing like a record’s grooves, with vintage vinyl typography.

45 RPM Cider, for 45 North Vineyard & Winery

45 RPM Cider, for 45 North Vineyard & Winery

45 RPM Cider, for 45 North Vineyard & Winery

 

Oakayzie Barrel-Aged Cider features a beautiful iconic butterfly emerging from an oak barrel, its wings patterned with lunar phases in an echo of its theme, the passage of time.

Oakayzie Barrel-Aged Cider, for 45 North Vineyard & Winery

Oakayzie Barrel-Aged Cider, for 45 North Vineyard & Winery

Oakayzie Barrel-Aged Cider, for 45 North Vineyard & Winery

 

Fresh Coast Dry Cider shows off the relaxing landscape of Michigan’s middle coast, with a skywriter above the lake writing in a beautiful brush cursive.

Fresh Coast Dry Cider, for 45 North Vineyard & Winery

Fresh Coast Dry Cider, for 45 North Vineyard & Winery

Fresh Coast Dry Cider, for 45 North Vineyard & Winery

 

Singletrack Citra-hopped Cider features a night sky illuminated by the Aurora Borealis, with lights taking the shapes of hops and a bicycle cutting its path along the rising letters of an elegant script.

Singletrack Citra Dry-Hopped Cider, for 45 Vineyard & Winery

Singletrack Citra Dry-Hopped Cider, for 45 Vineyard & Winery

Singletrack Citra Dry-Hopped Cider, for 45 Vineyard & Winery

Recognition:

A series of Craft Cider can designs for 45 North Vineyard & Winery