This blog post is going to be the first in a series of posts that share the research we've done on the topic of wine and winery branding over the last couple of years.
Is the BC Wine Industry Heading to Disaster?
That is the headline of the scandalous-sounding article from Wine Access Magazine's online portal. But is it really so dire? And how can a winery strengthen their business against such perils? Let's explore shall we.
We've been invited to give a talk at the Victoria PechaKucha Night on Thursday, November 25th. PechaKucha Night was devised in Tokyo in February 2003 as an event for young designers to meet, network, and show their work in public. We went to the last one in August and were quite impressed. It was a great place to meet young, interesting people and see them give their presentations in the trademark 20x20 format: 20 slides in 20 minutes. Our very own Creative Director, Richard Hatter, is presenting.
This commercial for Quaker Oats ("Wake up, America...") came across my radar today via one of the daily design blogs that I read:
Why would I design my own logo?
Everyone who has started a new business runs into this question in one form or another:
How do I make my business distinctive and attractive to customers?
If you're hiding indoors this weekend, trying to beat the heat, here are some interesting links to help you while away the time until it's cool enough to go outside again.
Interesting thoughts from Taxi on selling creative and the relationship between an ad agency and it's clients: www.designtaxi.com/article/100858/How-to-Sell-Creative-Work-to-Clients-Part-2/
Drupal meet wine industry. Wine industry meet Drupal.
First, a definition.
Twitter Numbers - these are the 3 key numbers associated with the activity level and social network size on Twitter. The three Numbers are: following, followers, and tweets. Following indicates how many people you have chosen to actively follow, followers are the number of people who choose to actively follow you, and tweets are how many times you have posted messages on Twitter.
(I am not going to include listed numbers for this broad generalization.)
There are a plethora of smart phones out there with features that allow you to play games, stream media content, and do just about everything else. "There's an app for that" has become the mantra for the possibilities available. But what about your old, dumbphone?
1. Get A Data & Text Plan
First, let's start with a brief glossary: rank: a generic term used to describe relative authority or placement with a search engine. If you have a higher/better rank, you will appear closer to the top of the first page on search engines. juice: the amount of a bump an inbound link will give your site. No one knows the actual numbers involved in the formulas the search engines use to determine search rankings, so people in the biz talk about relative juice associated with links and linking strategies.
