Journal

Patterns - How To Name A New Winery

18 Nov, 2011
0 Comments
This blog post is going to be the first in a series of posts that share the research we've done on the topic of wine and winery branding over the last couple of years.

How to Save the BC Wine Industry - A Brand Perspective

29 Aug, 2011
0 Comments
Is the BC Wine Industry Heading to Disaster? That is the headline of the scandalous-sounding article from Wine Access Magazine's online portal. But is it really so dire? And how can a winery strengthen their business against such perils? Let's explore shall we.

Victoria PechaKucha Night for the Hired Guns

10 Nov, 2010
0 Comments
We've been invited to give a talk at the Victoria PechaKucha Night on Thursday, November 25th. PechaKucha Night was devised in Tokyo in February 2003 as an event for young designers to meet, network, and show their work in public. We went to the last one in August and were quite impressed. It was a great place to meet young, interesting people and see them give their presentations in the trademark 20x20 format: 20 slides in 20 minutes. Our very own Creative Director, Richard Hatter, is presenting.

This Is How You Remind Me Of Ronald Reagan

9 Sep, 2010
0 Comments
This commercial for Quaker Oats ("Wake up, America...") came across my radar today via one of the daily design blogs that I read:

9 Questions Non-Designers Should Ask Themselves Before They Make Their Own Logo

31 Aug, 2010
1 Comments
Why would I design my own logo? Everyone who has started a new business runs into this question in one form or another: How do I make my business distinctive and attractive to customers?

Weekend Link Shrapnel

14 Aug, 2010
0 Comments
If you're hiding indoors this weekend, trying to beat the heat, here are some interesting links to help you while away the time until it's cool enough to go outside again. Interesting thoughts from Taxi on selling creative and the relationship between an ad agency and it's clients: www.designtaxi.com/article/100858/How-to-Sell-Creative-Work-to-Clients-Part-2/

Why the Wine Industry Needs Drupal

9 Aug, 2010
0 Comments
in
Drupal meet wine industry. Wine industry meet Drupal.

What Twitter Numbers Say About You (And How Knowing Them Can Make You Better At Twitter)

23 Jun, 2010
0 Comments
First, a definition. Twitter Numbers - these are the 3 key numbers associated with the activity level and social network size on Twitter. The three Numbers are: following, followers, and tweets. Following indicates how many people you have chosen to actively follow, followers are the number of people who choose to actively follow you, and tweets are how many times you have posted messages on Twitter. (I am not going to include listed numbers for this broad generalization.)

10 Steps To Empower Your Dumbphone

20 Apr, 2010
0 Comments
There are a plethora of smart phones out there with features that allow you to play games, stream media content, and do just about everything else. "There's an app for that" has become the mantra for the possibilities available. But what about your old, dumbphone? 1. Get A Data & Text Plan

Doing Well In "The Google": Search Engines Are Your Friend

9 Oct, 2009
0 Comments
First, let's start with a brief glossary: rank: a generic term used to describe relative authority or placement with a search engine. If you have a higher/better rank, you will appear closer to the top of the first page on search engines. juice: the amount of a bump an inbound link will give your site. No one knows the actual numbers involved in the formulas the search engines use to determine search rankings, so people in the biz talk about relative juice associated with links and linking strategies.
Syndicate content