Cry Me A River Gose

For our rebrand of Driftwood Brewery’s Gose – a rare style of wheat beer originally brewed with the slightly salty water of its namesake river in Germany – we developed a narrative based on the Nixes of German folklore, river-sprites who would lure sailors to their death with beautiful song. We illustrated our water spirit with a spectral purple complexion, emerging moonlit from the deep, dark waters that conceal her wicked grin. Her sinister aspect creates narrative tension as she wades under her dramatic counterpart, the mournful title: Cry Me a River.

Cry Me A River Gose, for Driftwood Brewery

For our spirit’s song, we wrote lyrics in dactylic verse, with the watery feel of lullabies and sea shanties, quickening to a fatal finale.

Hear my cries through the mist, gentle sailor,
That your skiff may be tethered unto.
Though the moonlight is pale, and I paler,
In the black river, brack with my tears,
Let my song reach your ears,
Let me reach my availer,
That tomorrow the cries are for you.

Cry Me A River Gose, for Driftwood Brewery

Cry Me A River Gose, for Driftwood Brewery

Cry Me A River Gose, for Driftwood Brewery

Cry Me A River Gose, for Driftwood Brewery

Cry Me A River Gose, for Driftwood Brewery

Cry Me A River Gose, for Driftwood Brewery

Cry Me A River Gose, for Driftwood Brewery

Cry Me A River Gose, for Driftwood Brewery

 

Recognition:

 

Additional Work:

Check out the other craft beer packaging designs that we’ve created for Driftwood Brewery:

Core Brands:

New Growth Pale AleWhite Bark WitbierFarmhand Saison, for Driftwood BreweryFat Tug IPACrooked Coast Altbier, for Driftwood BreweryEntangled Hopfenweisse

 

Seasonal Releases:

Sartori Harvest IPAPilsner DoehnelRaised By Wolves Wild IPA, for Driftwood BreweryBlackstone Porter, for Driftwood Brewery Old Cellar Dweller Barleywine Son of the Morning Twenty Pounder Double IPA, for Driftwood Brewery Drawn to Light Abbey Ale Clodhopper Local Malt Belgian Dubbel

 

Bird of Prey Series (Sour Beers):

Obscuritas Dark SourDe Auras Wheat Sour Latus Sour Ale Venatrix Frambroise

Cry Me A River Gose, for Driftwood Brewery