Drawn To Light Abbey Ale

For Driftwood Brewing’s Drawn to Light Abbey Ale, our redesign of the beer formerly known as Spring Rite, we decided to change the name and the visual brand completely, no longer depicting monks directly; rather, we decided on a metaphoric approach to convey the cloistered, darkly candlelit existence of the Trappist monks, and the transmutative nature of the beer, illustrating the metamorphosis of a death’s-head hawkmoth. The label features bold, graphic abstraction in the wings, set against hairline-fine illustration, all rendered in tight silver foil on striking black and yellow.

Drawn to Light Abbey Ale, for Driftwood Brewery

From Sleep’s dark cloister, spinning uneasy dreams of gone lives and long grass, this Abbey Ale has awoken to find itself transformed. Fresh hops when young give way to barnyard rafters with time, and all things are become wild. Wings unfold. The creature is drawn to light.

Drawn to Light Abbey Ale, for Driftwood Brewery

Drawn to Light Abbey Ale, for Driftwood Brewery

Drawn to Light Abbey Ale, for Driftwood Brewery

Drawn to Light Abbey Ale, for Driftwood Brewery

Drawn to Light Abbey Ale, for Driftwood Brewery

Drawn to Light Abbey Ale, for Driftwood Brewery

Drawn to Light Abbey Ale, for Driftwood Brewery

Drawn to Light Abbey Ale, for Driftwood Brewery

Poster Design:

Drawn to Light Poster

 

Recognition:

 

Additional Work:

Check out the other craft beer packaging designs that we’ve created for Driftwood Brewery:

Core Brands:

New Growth Pale AleWhite Bark WitbierFarmhand Saison, for Driftwood BreweryFat Tug IPACrooked Coast Altbier, for Driftwood BreweryEntangled Hopfenweisse

 

Seasonal Releases:

Sartori Harvest IPAPilsner DoehnelRaised By Wolves Wild IPA, for Driftwood BreweryBlackstone Porter, for Driftwood Brewery Old Cellar Dweller Barleywine Son of the Morning Twenty Pounder Double IPA, for Driftwood Brewery Naughty Hildegard ESB, for Driftwood Brewery Cry Me A River Gose, for Driftwood Brewery Clodhopper Local Malt Belgian Dubbel

 

Bird of Prey Series (Sour Beers):

Obscuritas Dark SourDe Auras Wheat Sour Latus Sour Ale Venatrix Frambroise

Drawn to Light Abbey Ale