Driftwood Brewery – Sartori Harvest IPA

Driftwood Brewery‘s Sartori Harvest IPA is the most highly-anticipated beer released in BC each year. It is an extremely limited wet-hopped IPA made with fresh hops from Chilliwack’s Sartori Cedar Ranch. The brewer travels to the hop farm to help with the harvest, brings the fresh hops back to Victoria, and then brews the very next morning.

Sartori Harvest IPA, from Driftwood Brewery

The beer that results from this highly labour-intensive process is truly world class and the demand for it is substantial. It tends to sell out in Vancouver and Victoria within a day or two. The stores that sell Sartori Harvest have taken to putting a limit on the number of bottles that each customer can purchase. (4-6 seems to be the max.) Twitter explodes on the release day with Sartori sightings. Beer geeks are known to take the day off work so they can visit multiple liquor stores and get their hands on as many bottles as possible.

Our goal in redesigning the Sartori Harvest label was to bring the packaging up to the level of the actual beer. We were able to take advantage of Driftwood’s new bottling line, which can handle labels that wrap almost the entire circumference of the bottle and custom die-cut shapes.

The new custom typography and overall design of the label emphasize the epicness of the beer inside the bottle.

Sartori Harvest IPA, from Driftwood Brewery

Sartori Harvest IPA, from Driftwood Brewery

Sartori Harvest IPA, from Driftwood Brewery

Sartori Harvest IPA, from Driftwood Brewery

Sartori Harvest IPA, from Driftwood Brewery

 

Recognition:

 

Additional Work:

Check out the other craft beer packaging designs that we’ve created for Driftwood Brewery:

Core Brands:

New Growth Pale AleWhite Bark WitbierFarmhand Saison, for Driftwood BreweryFat Tug IPACrooked Coast Altbier, for Driftwood BreweryEntangled Hopfenweisse

 

Seasonal Releases:

Pilsner DoehnelRaised By Wolves Wild IPA, for Driftwood BreweryBlackstone Porter, for Driftwood BreweryOld Cellar Dweller Barleywine Son of the Morning Twenty Pounder Double IPA, for Driftwood Brewery Drawn to Light Abbey Ale Naughty Hildegard ESB, for Driftwood Brewery Cry Me A River Gose, for Driftwood Brewery Clodhopper Local Malt Belgian Dubbel The Last Aurochs Weizenbock

 

Bird of Prey Series (Sour Beers):

Obscuritas Dark SourDe Auras Wheat Sour Latus Sour Ale Venatrix Frambroise Belle Royale Kriek, for Driftwood Brewery

Driftwood Brewery's Sartori Harvest IPA