New Growth Pale Ale

Driftwood Brewery‘s eponymous “Driftwood Ale” has grown up and been replaced by New Growth Pale Ale, a true BC session ale made with 100% BC Hops. The new packaging design pays homage to the original label while emphasizing the vitality of the local ingredients and the brewery’s outlook on the future.

We provided the product naming, branding, and label design for this tasty, sessionable BC beer.

Box:

Recognition:

• Packaging Inspiration

• Packaging of the World

• The Dieline

Related Work:

Click any can or bottle to see the other packaging that we’ve designed for Driftwood Brewing.