Son of the Morning

“Make it EVIL” – that was Driftwood’s only request for their intense Son of the Morning strong golden ale. We decided to approach the label as if it were an album cover, drawing on old-school brutal death metal from the early to mid-90s. In order to graphically render the gory and grotesque while retaining legibility and an iconic sensibility, we paid special attention to colour design within a classic triangular composition. This allowed us to push the limits with our textures: sticky, oozy blood, rotting bone, ancient, melting flesh, spatter, jagged, splintering wood…

Son of the Morning, for Driftwood Brewing

As a final touch, we wrote an incantation in iambic pentameter in the tradition of Milton’s Paradise Lost and Dante’s Inferno, using archaic English and invoking Lucifer Himself:

Thou fallen fiend, bringer of light and death,
The word made fleshless, ripp’d at toothèd breath.
Though slave’d on high, inferno thou dost reign
In bloodless blood and crown of baphometh.
Return, O shining one, O Helel Ben Shahar,
Son of the Morning, rise again!

Son of the Morning, for Driftwood Brewing

Son of the Morning, for Driftwood Brewing

Son of the Morning, for Driftwood Brewing

Son of the Morning, for Driftwood Brewing

Son of the Morning, for Driftwood Brewing

Son of the Morning, for Driftwood Brewing

Son of the Morning, for Driftwood Brewing

Son of the Morning, for Driftwood Brewing

Poster Design:

Son of the Morning Poster
 

Recognition:

 

ADDITIONAL WORK:

Check out the other craft beer packaging designs that we’ve created for Driftwood Brewery:

Core Brands:

New Growth Pale Ale for Driftwood Brewery

White Bark Witbier for Driftwood Brewery

Farmhand Saison for Driftwood Brewery

Fat Tug IPA for Driftwood Brewery

Crooked Coast Altbier for Driftwood Brewery

Entangled Hopfenweisse for Driftwood Brewery

Arcus Pilsner for Driftwood Brewery

Naughty Hildegard ESB for Driftwood Brewery

Seasonal Releases:

Sartori Harvest IPA for Driftwood Brewery

Pilsner Doehnel for Driftwood Brewery

Raised by Wolves Wild IPA for Driftwood Brewery

Black Stone for Driftwood Brewery

Old Cellar Dweller Barleywine for Driftwood Brewery

Twenty Pounder Double IPA for Driftwood Brewery

Drawn to the Light for Driftwood Brewery

Cry Me a River Gose for Driftwood Brewery

Clodhopper for Driftwood Brewery

Last Aurochs Weizenbock for Driftwood Brewery

Limb From Limb RyePA for Driftwood Brewery

Oumuamua Milk Stout for Driftwood Brewery

Goldynwell Folköl for Driftwood Brewery

Bird of Prey Series (Sour Beers):

Obscuritas Dark Sour for Driftwood Brewery

De Auras for Driftwood Brewery

Latus Sour Ale for Driftwood Brewery

Venatrix Framboise for Driftwood Brewery

Belle Royale for Driftwood Brewery

Windcatcher Anniversary Ale for Driftwood Brewery

Son of the Morning, for Driftwood Brewing