Son of the Morning

“Make it EVIL” – that was Driftwood’s only request for their intense Son of the Morning strong golden ale. We decided to approach the label as if it were an album cover, drawing on old-school brutal death metal from the early to mid-90s. In order to graphically render the gory and grotesque while retaining legibility and an iconic sensibility, we paid special attention to colour design within a classic triangular composition. This allowed us to push the limits with our textures: sticky, oozy blood, rotting bone, ancient, melting flesh, spatter, jagged, splintering wood…

Son of the Morning, for Driftwood Brewing

As a final touch, we wrote an incantation in iambic pentameter in the tradition of Milton’s Paradise Lost and Dante’s Inferno, using archaic English and invoking Lucifer Himself:

Thou fallen fiend, bringer of light and death,
The word made fleshless, ripp’d at toothèd breath.
Though slave’d on high, inferno thou dost reign
In bloodless blood and crown of baphometh.
Return, O shining one, O Helel Ben Shahar,
Son of the Morning, rise again!

Son of the Morning, for Driftwood Brewing

Son of the Morning, for Driftwood Brewing

Son of the Morning, for Driftwood Brewing

Son of the Morning, for Driftwood Brewing

Son of the Morning, for Driftwood Brewing

Son of the Morning, for Driftwood Brewing

Son of the Morning, for Driftwood Brewing

Son of the Morning, for Driftwood Brewing

Poster Design:

Son of the Morning Poster
 

Recognition:

 

Additional Work:

Check out the other craft beer packaging designs that we’ve created for Driftwood Brewery:

Core Brands:

New Growth Pale AleWhite Bark WitbierFarmhand Saison, for Driftwood BreweryFat Tug IPACrooked Coast Altbier, for Driftwood BreweryEntangled Hopfenweisse

 

Seasonal Releases:

Sartori Harvest IPAPilsner DoehnelRaised By Wolves Wild IPA, for Driftwood BreweryBlackstone Porter, for Driftwood Brewery Old Cellar Dweller Barleywine Twenty Pounder Double IPA, for Driftwood Brewery Drawn to Light Abbey Ale Naughty Hildegard ESB, for Driftwood Brewery Cry Me A River Gose, for Driftwood Brewery Clodhopper Local Malt Belgian Dubbel The Last Aurochs Weizenbock Arcus Pilsner, for Driftwood Brewery

 

Bird of Prey Series (Sour Beers):

Obscuritas Dark SourDe Auras Wheat Sour Latus Sour Ale Venatrix Frambroise Belle Royale Kriek, for Driftwood Brewery

Son of the Morning, for Driftwood Brewing