Hired Guns Creative was brought in to create a new brand and label design for Tugwell Creek Honey Farm & Meadery, the oldest honey farm and meadery on Vancouver Island. Dissatisfied with their old labels, the team at Tugwell Creek wanted a design that more accurately reflected their operation, philosophy, and products.
The end result is a clever, versatile identity that positions them very firmly as a wine competitor, yet distinctly apart from wineries; and a bright, vivid label that has substantially increased their shelf presence in wine shops.
“The new labels have brought a change in consumer perception to our products. They seem more open to trying something different because the labels look so good. We get lots of comments on them!”