Twenty Pounder Double IPA

For the redesign of Driftwood’s Twenty Pounder Double IPA, rather than make its namesake 20-pounder cannon the central focus, we decided to announce its presence with a conspicuous absence: a die-cut hole, front and center, blown through our grinning General. His decorations, we rendered in highly-detailed gold foil, showcasing his jacket’s horizontal braiding made from bone; his face, we designed with red highlights and blue shadows, traditional colours of war and artillery. A strong parabolic movement is launched from right to left, with the leaping horse’s line of action described by the arc of the firing cannon.

Twenty Pounder Double IPA, for Driftwood Brewery

The field of battle is sewn by the careless hands of death, that flower girl with pockets red and blue. The sky shows the furrows of cannons’ arcs, the sparks lately fired. A charge of pine and citrus hangs heavy on the wind. A moment of silence, then – the Twenty Pounder thunders on.

Twenty Pounder Double IPA, for Driftwood Brewery

Twenty Pounder Double IPA, for Driftwood Brewery

Twenty Pounder Double IPA, for Driftwood Brewery

Twenty Pounder Double IPA, for Driftwood Brewery

Twenty Pounder Double IPA, for Driftwood Brewery

Twenty Pounder Double IPA, for Driftwood Brewery

Twenty Pounder Double IPA, for Driftwood Brewery

Twenty Pounder Double IPA, for Driftwood Brewery

Recognition:

 

Additional Work:

Check out the other craft beer packaging designs that we’ve created for Driftwood Brewery:

Core Brands:

New Growth Pale AleWhite Bark WitbierFarmhand Saison, for Driftwood BreweryFat Tug IPACrooked Coast Altbier, for Driftwood BreweryEntangled Hopfenweisse

 

Seasonal Releases:

Sartori Harvest IPAPilsner DoehnelRaised By Wolves Wild IPA, for Driftwood BreweryBlackstone Porter, for Driftwood Brewery Old Cellar Dweller Barleywine Son of the Morning Drawn to Light Abbey Ale Naughty Hildegard ESB, for Driftwood Brewery Cry Me A River Gose, for Driftwood Brewery Clodhopper Local Malt Belgian Dubbel The Last Aurochs Weizenbock Arcus Pilsner, for Driftwood Brewery

 

Bird of Prey Series (Sour Beers):

Obscuritas Dark SourDe Auras Wheat Sour Latus Sour Ale Venatrix Frambroise Belle Royale Kriek, for Driftwood Brewery

Twenty Pounder Double IPA