Insights from the Upcoming Alberta Craft Brewers Conference

Keep Your Brewery Brand Fresh: Insights from Leif Miltenberger at the Alberta Craft Brewers Conference

Hired Guns Creative is excited to announce our participation in the upcoming Alberta Craft Brewing Convention, taking place on October 17th and 18th in the vibrant City of Calgary. Our Business Director, Leif Miltenberger, will be sharing valuable insights in his presentation titled "Keep Your Brand Fresh." If you're involved in the craft brewing industry, this is a session you won't want to miss!

The Importance of Keeping Your Brewery Brand Fresh:

In the competitive world of craft brewing, a brewery's brand is its identity. It's what sets you apart from the rest and attracts loyal customers. However, staying relevant and appealing to your target audience requires a proactive approach. This is where the concept of keeping your brand fresh comes into play.

Leif Miltenberger's presentation will delve into the key aspects of this vital strategy, helping you understand when and how to evolve your brand, and how to leverage recent packaging innovations to your advantage.

Understanding Brewery Rebranding:

Rebranding is a significant undertaking that can have a profound impact on your brewery's success. It's not a decision to be taken lightly, and during his presentation, Leif will provide valuable insights into the industry standards and best practices surrounding brewery rebranding.

By looking back at the history of brewery rebrands and the events that triggered them, you'll gain a better understanding of why rebranding is sometimes a necessary step in staying competitive.

Case Studies: Successful and Unsuccessful Brewery Rebrands:

One of the most compelling aspects of Leif's presentation will be the exploration of case studies. He'll delve into real-world examples of both successful and unsuccessful brewery rebrands. By examining these cases, you'll gain practical knowledge on how far you can safely push a rebranding project, as well as the potential pitfalls to avoid.

Packaging Innovation: Embracing the Future:

In today's dynamic market, packaging plays a pivotal role in the craft brewing industry. Innovative packaging can captivate consumers and elevate your brand to new heights. Leif will guide you through the latest packaging technologies and how to incorporate them into your branding strategy. Discover how these innovations can help you stand out on the shelf and connect with your target audience.

If you're passionate about brewing and committed to the long-term success of your brewery, Leif Miltenberger's presentation at the Alberta Craft Brewers Conference is a must-attend event. "Keep Your Brand Fresh" will equip you with the knowledge and insights needed to navigate the ever-changing landscape of craft brewing, ensuring your brand remains vibrant and compelling.

We look forward to seeing you at the conference and sharing this exciting journey of exploration and discovery. Together, we'll raise a glass to the future of craft brewing and branding. Cheers!

Ready to embark on your own rebranding journey? Contact us today for a free consultation and discover how we can transform your brand.